Access to this and all other statistics on 80,000 topics from, Show sources information And lastly, theyre not quite as extreme as OAN. But it may be technology, not politics, that ultimately decides the winner in the matchup between Newsmax and Fox. The Newsmax and OAN audiences are similar in size to the shares who turned to HuffPost (9%), The Hill (8%) or the Sean Hannity Show on radio (7%) for political news. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Outside of pandering to Lindell, who has urged his supporters to boycott Newsmax for settling its Dominion lawsuit, OAN has also played an integral part in Arizona Republicans latest scheme to discredit Bidens victory in the state. The story is only getting bigger and at some point it will be impossible for the weak and/or corrupt media not to cover. A A. At the same time, Marty Golingan, an OAN producer who went on the record with the Times, said that some employees actually hoped the voting software firms would pull the trigger. About 90% of the right-wing network's revenue came from a contract with AT&T's TV platforms including DirecTV and U-verse, Reuters reported in October 2021, citing sworn 2020 testimony by an OAN . struggles with an ostensible exodus of talent, the network only averaged 14,000 total daily viewers, still loudly backs Trumps false election claims, has partnered up with Trump-boosting pillow magnate Mike Lindell, so-called docu-movies that purportedly prove, the experts and evidence Lindell presented in these films left a lot to be desired, OAN publicly declared war on its cable-news rival, also assisted Trumps long-shot legal effort to overturn the election, launched a nonprofit organization in April, Bobb also ran an investigative piece in February titled The Arizona Election Heist,, prompting the countys Republican recorder, would later call on Arizona Senate Republicans to end the audit. OAN news is the only one worth watchingeven better than Newsmax. Its on the level of Nelson Mandela that type of higher thinking and ability to forgive and forget, and its an example of how people who have partisan and ideological differences can work together for the common good.. Below are the primetime rankers for broadcast, cable and premium cable networks in 2021, among total viewers (as well as the top 50 list in adults 18-49). This way nearly all U.S. adults have a chance of selection. The Fox News crew had the same opinion about Ms. Powell's "Big Lie" partner, Rudy Giuliani. That leaves its competitors, both on the left and the right, mulling a perennial problem: how do you outfox Fox? Register in seconds and access exclusive features. On the flip side, COVID be damned, a year without a contentious political season left most of the news networks with massive declines. By A.J. Another 9% say they watch One America News (OAN) and 20% saying they prefer "some other network" - yielding 46% of right-leaning viewers unhappy with Fox. To use individual functions (e.g., mark statistics as favourites, set RELATED: All Rights Reserved. Therefore, following the Capitol insurrection spurred on by Trumps months-long campaign to discredit Bidens election win, more than a dozen staffers fled from the channel. Here are the questions used for this analysis, along with responses, and its methodology. (Charles Herring cited Nielsen's "heavy fees.") And were obviously not going to pivot left.. Soon thereafter, following the contested presidential election, Neal Cavuto at Fox deliberately cut off White House Press Secretary Kayleigh McEnany while she was reviewing the status of the investigation into voter fraud. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. (In actuality, there were a little more than two million ballots cast80 percent of the countys legal voters.). Newsmax, which did not call Biden the president-elect until the Electoral College votes were counted, has been disparaged by some in the media as being a mouthpiece for Trump. But Ruddy, who earned a masters degree in public policy from the London School of Economics, began his career as a reporter for the New York Post and the Pittsburgh Tribune-Review and says that Newsmax adheres to traditional journalistic standards. Nat Geo Mundo based on NPM-H. Ranked by 2021 Year-To-Date. Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. Stay on course, treat the reporting of the news respectfully, and your audience will remain steadfast. and the January 6, 2021, Capitol insurrection. 1 min read. The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. There is less reach at OAN, one current Newsmax employee told The Daily Beast of the Salvi and Pellegrino jumps to the network, noting that OAN has always been a revolving door. The source specifically cited Tomi Lahren as the prime example of a right-wing figure using OAN as a career launch padin her case, eventually landing at Fox News. This was a change so momentous that even people in Europe took note. PREVIOUS: May 2021 Ratings: . Were here to represent the interest of the American people and the taxpayers of this country. Trump also falsely claimed in the same online tirade that the entire Maricopa County election database had been DELETED, prompting the countys Republican recorderwho is in charge of this recountto call the ex-president unhinged and urging Republicans to no longer indulge these insane lies. Maricopa Countys Board of Elections would later call on Arizona Senate Republicans to end the audit for the good of the country, noting that Cyber Ninjasthe private company conducting the auditis incompetent, lying, and miscounting ballots. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). A 24-hour news channel was a comparatively small slice of the population, and if they could get 2 or 3 million people who really, really liked them, they could become No. This statistic is not included in your account. Fox Viewership Continues to Plummet; Viewers Moving to OANN, Newsmax, UN Biodiversity Beijing-Wall Street Convergence. Tucker Carlson also topped the 25-54 demo with 463,000, followed by Hannity with 389,000, The Five with 357,000, The Ingraham Angle with 349,000 and The Rachel Maddow Show with 289,000. Fox News ratings during primetime are generally higher than its two direct competitors, . CBS and NBC "Newsmax is ranked fourth from the bottom in the 24-hour ratings (excluding 6 for which there are no ratings), and Newsmax is ranked 22nd out of 24 on the 'Major Networks' to which it compares itself." 2, 2021 - 2:24 PM. OAN has developed a solid reputation of nurturing and building talentnot taking the path of hiring former talent that may have fallen out of favor or ran into issues at a prior national news network.. Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. Its where weve been. Forbes. Variety and the Flying V logos are trademarks of Variety Media, LLC. In primetime, Fox News topped with an average of 2.13 million viewers, compared to 1.31 million for MSNBC and 798,000 for CNN. This year, with no bombastic election cycle, and with COVID-19 coverage not as prevalent as it was before vaccines were developed, the major news channels and opinion networks faced deep dips in 2021. Tom Sizemore Dies: 'Saving Private Ryan' & 'Black Hawk Down' Star Was 61; Reactions + Career In Photos, Joe Biden Had Basal Cell Cancerous Tissue Removed From Chest, His Doctor Says, Second Gentleman Doug Emhoff To Headline Starz and MPA Event On Importance Of Women Leaders In Government And Entertainment, Florida Bill Would Require That Bloggers Who Write About Ron DeSantis And Other Officials To Register With State Or Face Fines. In fact, Trump support was so deep among Fox News viewers that the Public Religion Research Institute examined the differences between Republicans and a subset dubbed Fox News Republicans. Support for Trump was highest among the 40% of Republicans who said they trusted Fox News more than any other source. UN Pushing New Age Spirituality on Schoolchildren, If Texas Listened to Global-warming Alarmists, Its No Surprise It Didnt Prepare for Snow, Unintended Consequences and the Texas Big Freeze Energy Disaster, Biden Sides With Republicans Blocking D.C. Crime Bill, Buttigiegs Mentee Mayor Collared on Nearly 60 Kiddie Porn Charges, Ongoing CPAC Coverage | The New American TV. You need at least a Starter Account to use this feature. Network rebrands: NewsNation and GAC Family OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news. Fox and OAN viewers have heard the same so-called experts lie about mask mandates, . (These days, being flat is a tremendous win.) Then you can access your favorite statistics via the star in the header. In total day, Fox averaged the most total viewers, with 1.22 million, a drop of 45% from April 2020. Take Kelly's hour: Before the election, his show barely had a heartbeat. "Leading Cable News Networks in The United States in November 2022, by Number of Primetime Viewers (in Thousands). This can create a mutually beneficial opportunity for talent to move to another network or segment in news. According to insidersincluding current Newsmax stafferswho spoke with The Daily Beast, the uptick in OAN staffers abandoning ship can be chalked up to the networks minuscule ratings, its lower pay, and the fact that Newsmax is only ever-so-slightly less toxic in its diehard MAGA politics. "Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands)." For the second time in two weeks, Newsmax is the big ratings winner, this time for its live coverage of Saturday's rally for Donald Trump and it's beating Fox in key Nielsens. Live sports were back in full force in 2021, and viewers hungry for action lapped it up making sports networks one of the few bright spots in this years network tallies. Games, Puzzles, and Crossword. Broken down by age group, Fox News also skews older, commanding nearly half of users 50 and older. That shift has been coming for a long time. In December, The Washington Post interviewed former Fox watchers who switched to Newsmax because they were upset when Fox called Arizona for Biden on election night, before two other networks. Lachlan Murdoch also said that all of Foxs significant competitors are to the far left, effectively dismissing the threat posed by Newsmax and OAN. Democratic representatives sitting on the House Energy and Commerce Committee wrote DirecTV and other providers in February 2021 urging the company to drop Newsmax, Fox News and One America News Network (OAN). Perhaps because rising crime rates could hamper his chances for reelection. But a new Pew Research Center survey finds that the long-standing cable superpower still has a much wider reach among both Republicans and Americans overall as a source of political news. Numbers, Facts and Trends Shaping Your World, Large Majorities of Newsmax and OAN News Consumers Also Go to Fox News, White and older adults more likely than others to turn to Newsmax and OAN; Fox News still pulls a larger audience across all demographic groups, How Americans Navigated the News in 2020: A Tumultuous Year in Review, Americans main sources for political news vary by party and age, Fact Sheets: News Media and Political Attitudes in Western Europe, Western Europeans who hold populist views rate the news media less positively than those with non-populist views, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, Gender pay gap in U.S. hasnt changed much in two decades. While 66% of Republican conservatives got news from Fox in the past week, so did 55% of moderate and liberal Republicans. In a rough season for ad-supported TV outlets, a few shows managed to stand out amid a landscape of overall declines. As in talk radio, the audience is graying, and Newsmax and OAN could have a technological advantage because they came of age during a time of transition that is affecting all forms of conservative media. That compares with 5% and 4% of Hispanic Americans and 2% and 1% of Black Americans, respectively. [Online]. OAN and Newsmax are probably teaching a lot of people who were resisting watching news on their computer to do it, just like grandchildren convinced a lot of older people to finally get an email address or get on Facebook back in the day, said Robert Thompson, professor of radio, television and film at the Newhouse School of Public Communications at Syracuse University. It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. Changing faces isnt likely to stem the outflow. One America News (OAN), one of the fastest growing networks on television, and the hottest, is doing a magnificent job of exposing the massive fraud that took place, Trump wrote in a statement on his personal website. What the data says about gun deaths in the U.S. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. And GAC Family, which had its roots as Great American Country but more recently had been the lifestyle-oriented GAC, turned into a home for Hallmark-like general entertainment fare and dropped 33%. He hosts Greg Kelly Reports on Newsmax TV in the vital weekday evening slot. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. Fox figured out how to keep people watching, Thompson said. In this three-part series, the Deseret News examines the challenges facing radio, television and book publishing, and how those challenges might affect the companies and you:the reader, listener and viewer. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. There is also some overlap among those who turn to Newsmax and those who turn to OAN. In, Forbes. JULY 2021 RATINGS FOR THE TOP FIVE PROGRAMS IN CABLE NEWS: MSNBC is in tenth place for the year, averaging 180,000 viewers in the age range. Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. Fox figured out they didnt need to get 30 million people to watch; they didnt need 10 million people to watch. CNN would always get boosted when there was was breaking news, but then it would go into a trough again. New York CNN Business . Unless she has more details to back that up, I cant in good conscience continue to show you this., Upon shutting McEnany down, Cavuto added, Thats an explosive charge to make, that the other side is effectively rigging and cheating. AP Images. Perhaps the greatest beneficiary of the shift away from the CFR influence now obvious at Fox is Greg Kelly. Yet, its move to the left began to accelerate in recent years and . He now draws a million. And it attracts roughly equal portions of White, Black and Hispanic Americans. I didnt support every position he took. They arent as liberal as people think they are, and they usually make an effort to be fair and not overly sensational. David Paleologos, director of the Suffolk University Political Research Center, was blunt: The switch from Fox to Newsmax and One America News Network (OANN) is a seismic shift in the landscape of trusted news sources for conservatives.. 1 in cable news in total day viewership with that demographic, on which most ad sales are made, it was also the top-ranked network on all of cable TV when measuring . Not only has OAN been given exclusive broadcasting rights of the so-called election auditwhich features a conspiracy-minded company using UV lights and searching ballots for bamboo fibersone of the channels hosts has helped fund it. by Bob Adelmann November 11, 2020. Within five years, Fox was the dominant network, thanks to a business strategy that other networks soon emulated. In addition, viewership is up substantially at the Epoch Times, WorldNetDaily (WND), American Thinker, and The New American. In recent . Rupert Murdoch called the voting fraud claims Powell and Giuliani concocted "really crazy stuff . All Rights Reserved. Ruddy, 56, was on his way to lunch at Mar-a-Lago, the historic Palm Beach club that Trump owns, when he spoke with the Deseret News. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Prime-time viewership at Newsmax the last week of February was 223,000, down from a peak of 495,000 in November, the report said. Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. Variety is a part of Penske Media Corporation. The press will say Newsmax is farther right than Fox News. 2023 Variety Media, LLC. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 Its not true, he said. And Newsmaxwhich is often just as obsequiously pro-Trump in its commentaryhas pulled back on its wildest election conspiracy theories while hoovering up some of OANs top on-air talent: news anchor Alex Salvi, correspondent Jenn Pellegrino, and reporter Amanda Brilhante. Could Chinas Petroyuan Give Rise to a New World Energy Order? (+1) 202-419-4372 | Media Inquiries. Sports Networks That is about four times the portion who said they got political news in the past week from Newsmax (10%) and about six times the percentage who said the same of OAN (7%). Those differences by education are less pronounced for both Newsmax (ranging from 7% to 11% in the four groups) and OAN (ranging from 4% to 8%). The numbers don't get any brighter when . Show publisher information Katz on Jun. They did so by building programming around personalities like Bill OReilly and Megyn Kelly, who would attract viewers even when there was no breaking news. The one exception to this trend, apparently, is right-wing Newsmax, which increased 48% (granted, from low marks to begin with), and we could say why that might be but, cmon, you know whose cult-like fan base is looking for like-minded news content. (Needless to say, the experts and evidence Lindell presented in these films left a lot to be desired. Fox News is in fourth place in total-day demo viewership for 2021 with 219,000. Comcast Corporation's networks household viewers 2021; AT&T video revenue 2013-2021; AT&T: no of video . doesnt compete head-to-head on the West Coast, where it airs at 8 PM PT. Ruddy also breaks ranks with some conservatives because hes friendly with former President Bill Clinton and former Secretary of State Hillary Clinton. 2023 Deadline Hollywood, LLC. The founder of Fox competitor Newsmax, Ruddy has been tilling the ground of cable news since 2014, when he added television to the offerings of the media company he started in 1998. Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. . As the two fringe cable TV outlets battle for former President Donald Trumps affections, several high-profile One America News staffers have jumped ship to Newsmaxnot just in pursuit of a larger audience, insiders said, but also as a respite from OANs increasing extremism. Already known for its cartoonishly bonkers MAGA propagandizing, OAN in recent months has veered even further into unhinged right-wing territory. Signup for Breaking News Alerts & Newsletters. Get full access to all features within our Business Solutions. You need at least a Starter Account to use this feature. And from what our research tells us, were one of the only networks that has had that sort of consistent growth. Thompson, at Syracuse University, said that at this point, Newsmax is unlikely to topple Fox. They do seem interested in truth, even though they have a liberal perspective., Ruddys company, however, is building its brand by reinforcing the widespread belief that the media are disdainful of conservatives and report what Trump repeatedly calls fake news., The motto of Newsmax TV is real news for real people., Thats what were trying to be, Ruddy said. In addition, while about three-in-ten Democrats and those who lean Democratic get political news from Fox, virtually none of them do from Newsmax and OAN, according the survey of 12,045 adults conducted March 8-14 on the Centers American Trends Panel. During that time period, OAN averaged 14,000 total viewers while Fox News averaged 631,000 viewers. Desperate to end the ratings slump, . Finally, Fox News is far more likely to be turned to by Americans with less than a college education. All three networks post year-over-year losses, as February 2022 ratings were aided by Russia-Ukraine coverage. But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. The average audience (defined as the average number of TVs tuned to a program throughout a time period) for the prime news time slot (8 p.m. to 11 p.m.) increased by 61% for Fox News in 2020, to about 3.08 . Business Solutions including all features. This is the latest report in Pew Research Centers ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation. If you are an admin, please authenticate by logging in again. But the findings reveal that among Republicans, Fox News still far outpaces the other two. read our full Monday cable news ratings analysis here. People who followed what I said through the years knew that I wasnt a sycophant., Evidence of that, he said, is that Newsmax is available on every major cable company to the chagrin of cable executives and owners who are liberal, he said. Nielsen TV Ratings. I wouldnt make them that tiny. Its unclear if the competition to which Murdoch referred was Newsmax or all cable news networks. Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . Their stories lend texture to what has been a quantifiable shift in the number of people who watch Newsmax, Barr wrote. Please create an employee account to be able to mark statistics as favorites. or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. Some of that decline can be attributed to the drama of January 6 last year, which helped the cable news network attract more viewers than on any other . In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. As a Premium user you get access to the detailed source references and background information about this statistic. Fox . Large majorities of Newsmax and OAN news consumers also turned to Fox News for political news in the past week, the new survey finds. Get in touch with us now. . Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. Personalities had always been part of a TV stations brand, said Thompson, of Syracuse University. Newsmax and OAN would like to unseat Fox as the king of cable news, but will they become Trump TV in the process? Newsmax, OAN have Fox scrambling after ratings hit. 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In 2021, weekday prime-time viewership dropped 38 percent at CNN, 34 percent at Fox News Channel, and 25 percent at MSNBC, according to the Nielsen company. If you would like to customise your choices, click 'Manage privacy settings'. Although Ruddy made a name for himself early in his career by questioning the circumstances of Clinton friend Vince Fosters death an investigation that turned into a book he later donated money to the Clinton Foundation and arranged for Bill Clinton to speak at the funeral of Ruddys former boss Richard Mellon Scaife.